Experiment Factory
Don’t spent a lot of time & money on building solutions you think your customers want.
Experiment to test, validate and create real value.
Don’t spent a lot of time & money on building solutions you think your customers want.
Experiment to test, validate and create real value.
In a rapidly-changing world, your customers' expectations, needs and habits change just as fast. So it’s more relevant than ever to keep learning what motivates them and what does not.
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In this phase you already validated the problem and now you want to test if your solution actually solves this problem.
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When you’re testing your solution, respondents may have a tendency to give you socially desirable answers and for example say that they like the solution and are willing to pay for it. However, what people say often differs from how they actually behave. And that’s why it’s important to validate the demand side as well.
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Once you have that great new product or service, it is time to bring it to the market. Of course you can sell it to your existing client base, but there is probably a lot more potential when you are able to reach new customers as well.
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You know the needs of your customers right now, and know what features they like to use. But these are not set in stone, the world is always changing and so are your customers. Therefore it’s important to keep optimizing your product or service after it has launched.
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So your product/service solves a problem, attracts users and they actually use it. Now it’s time to make sure it’s contributing to the viability of your business, it’s time to increase your revenue!
Know more ...Please don't hesitate to contact the Digital Innovation Lab. We are always happy to help!