Especially in the early stages, when trying to validate your problem or solution the “wrong” conclusion from a customer interview might lead to a failure down the road.
The MOM test will help you ask the right questions, to find out if there really is a problem.
Why is it called the Mom test? Your mom would always be polite. And tell you that your idea is a great idea. This counts for your customers as well, they might not tell the truth because they might feel that would be impolite or hurt your feelings. They will just tell you that they like your idea and they will pay for it when available. But this is often not the case.
To cut to the chase and figure out if there’s real interest or a real problem, here are some tips: