5 Seconds Test

When testing a concept it is not only about the concept itself, but also about the way users experience your concept. 

It is a method of user research that helps you measure what information users take away and what impression they get within the first five seconds of viewing a design. They’re commonly used to test whether web pages are effectively communicating their intended message. You gain valuable insights by getting a first impression.

How does it work?

Participants are given five seconds to view a design, after which they answer some simple questions. Before the test starts participants are given a small explanation and reminded to pay close attention. Depending on the goal of the test, they may also be given some context for what to look out for.

Before you show them your concept, it is important to clearly frame what you want them to look for. This can be:

  • What is the purpose of the page?
  • What are the main elements you can recall?
  • Who do you think the intended audience is?
  • Did the design/brand appear trustworthy?
  • What was your impression of the design?

Tools 5 Seconds Test

Video 5 Seconds Test

Any Questions?

Please don't hesitate to contact the Digital Innovation Lab. We are always happy to help!